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To Show or Not to Show? The Pros and Cons of Putting Pricing on Your Website

Updated: Mar 21, 2023

How to determine the best approach to post the cost for my dog training services?

As a dog training business owner, one of the most significant decisions you'll make when creating a website is whether or not to include pricing information for your products or services. Both options have pros and cons, and the decision ultimately depends on your specific business model and target audience.

In this article, we'll explore the advantages and disadvantages of putting pricing on your website to help you make an informed decision that's right for your k9 training business.

Pros of putting your pricing on the website

  1. Transparency: By including pricing on your website, you show potential customers that you are transparent and upfront about your pricing. This can build trust with your audience and create a positive reputation for your business.

  2. Saves time: When you include pricing on your website, you're saving time for both you and your customers. Potential clients can quickly determine if your prices are within their budget. You won't have to field as many pricing-related inquiries.

  3. Qualify leads: When you put your pricing on your website, you will likely attract more qualified leads. People browsing your website and seeing your prices are more likely to be serious about purchasing your product or service than those who have to inquire about pricing.

  4. Competitive advantage: By displaying pricing on your website, you're setting yourself apart from competitors who may not offer this information. Potential customers are likelier to choose a business that is transparent about pricing over one that requires them to inquire.

Tip #1 - If you choose to put your pricing on the website, keep it and make it easy to find. Make it simple; include a link to pricing in the navigation bar or the main page.

Cons of putting your pricing on the website

  1. Limitations: Depending on your business model, your pricing may vary significantly based on specific customer needs or orders. Including pricing on your website may limit your ability to customize pricing based on individual requests.

  2. Competitors: While displaying pricing can be a competitive advantage, it can also make it easier for competitors to undercut your prices. This could be a disadvantage if you're in a highly competitive market.

  3. Outdated pricing: If you don't regularly update your website's pricing, potential customers may be turned off by outdated information. This could result in lost business and a negative reputation.

  4. Misunderstanding: Depending on how you structure your pricing, potential customers may need to understand the value of your product or service. This could result in lost business or negative reviews.

Tip #2 - Simply your pricing. Make it simple to where you can't explain it in less than 10 seconds.

Wrap Up

In conclusion, there are pros and cons to including pricing on your website. It's essential to consider your specific business model and target audience before deciding. If you choose to display pricing, ensure it's up-to-date and clearly structured to avoid misunderstandings.

If you choose not to display pricing, be prepared to answer pricing-related inquiries and ensure your customer service is top-notch. Ultimately, the decision to display pricing is one that should be made strategically and with the best interests of your business in mind.



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